We discussed examples from the past but the question is how do we market ourselves now.
Change is neither good nor bad. It is simply change. It is a natural phenomenon in every aspect of life. It is a social evolution. If you embrace it, it gives the brain new puzzles to solve. The basic principles stay the same. You have a product to offer and you need to market it and attract consumers.
We discussed taking inventory. Taking inventory of yourself requires you to understand what motivates you in order to continue to improve and want to work at your service; and what you are proficient at (don't be a studio musician if you can't sight read music well). We will discuss what usually happens when money is your only motivation, in the future.
If you know your product and believe in it, the next step is to market your product.
Who would be attracted to it? How can you attract them? What is the best way to communicate to your potential clientle?
Let's start solving some puzzles. The next post is networking.
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