Researching 'The Music Business' on the web, in books, and in Colleges usually yields information on the new digital music business model and the need to adapt. There is a whole universe of opportunities in music for musicians that are attracted to the industry. Music is a natural force in life. It has its own energy. Energy cannot be destroyed. Energy is transformed. There is room in this industry to do what comes natural to you and attract an audience.
My hope for this blog is that it becomes a community where my musician friends and colleagues discuss the past and how they made a successful transition into the present doing what they love- playing music! This blog will highlight opportunities performing for Corporations and Social Engagements in Clubs, Restaurants, Country Clubs, Hotels and other venues; contributing to the industry by becoming a Clinician, Music Educator, Studio Musician, Road Manager, Music Agent, Sound Tech, Studio Engineer and the new opportunities the industry creates on an ongoing basis. We will share how to meet the end users for the music product you are offering.
In my 40 years of participating in this business I have been a music educator, industry clinician, musical instrument manufacturing marketing director, music agent, studio musician, and always a performer. With this much varied music history, I have met interesting and successful people in all aspects of the music industry. We will share successes and failures and see how failure is simply another step towards success. We will examine the best way to market what you have to offer. Everyone has a niche. Everyone has something to offer. You own a great product-you. Let's take inventory and market it.
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